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Amy Schweitzer
schweitzer.amy@gmail.com    612.360.0077    Seattle, WA

 

Summary of Qualifications
• Accomplished Photo Art Director with 9 years across diverse brands
• Proven ability to produce beautiful imagery on a low budget
• Create engaging content across several media platforms leading to increased sales
• Extensive marketing and product photography experience; successful in leading the conceptualization, direction and execution of photo shoots

Overview of Key Contributions
• Help small to Fortune 500 companies evolve their marketing and product photography
• Developed Target.com’s online photography style guide from the ground up
• Realized 2.2x increase in web conversions, capitalizing on social media using Instagram to drive brand engagement without additional budget
• Own all elements of on-figure and laydown marketing shoots including lighting, model selection, styling, sets, image selection, presentation and retouching markups

Key Strengths
• Photo Art Direction • Concept Development • Social Media Presence  • Workflow Improvement • Fashion Marketing/Product Photo Shoots • Training, Mentoring & Leadership • Style Guides • Campaign Design & Development • Creative Brand Direction • Project Management • Adobe Creative Suite • Capture One • Photo Retouching

 

WORK EXPERIENCE

Amazon Corporation, Seattle, WA
Photo Art Director, August 2016-Current  
• Lead photo concept development and execution for one of the most innovative, human-obsessed companies in the world
• Explore storytelling for Echo, Amazon Alexa, Kindle and the future generation of Amazon devices through photography
• Partner with Marketing and Merchandising to strategize creative concepts for business needs within budget
• Lead photoshoot art direction and shot list presentations with leadership and Vice President of Marketing
• Oversee photoshoots for international campaigns

Nordstrom Corporation, Seattle, WA
Senior Photo Art Director, 2015-2016
• Owned all elements of on-figure marketing shoots including lighting, model selection, sets, image selection, presentation and retouching markups
• Art Directed up to 20 editorial marketing images in a day which have included large campaigns for Rag & Bone, Vince, Madewell and Nike
• Built extensive photo guides before shooting that include set and lighting direction, casting, mood and hair and makeup examples for the crew
• Partnered with Marketing and Merchandising to strategize how we can turn business needs into creative concepts within budget   

Piperlime, Gap Inc., San Francisco, CA
Associate Photo Art Director, 2011-2015 
• Grew the brand's social media presence and increased sale conversions by 2.2x for every item featured
• Directed crew on streets for daily social imagery with no additional budget
• Managed a 2-person styling team and multiple freelancers
• Concepted themes, props and locations, and made model selections for marketing shoots along with Creative Director
• Maintained on-figure product photography shot count of 72 shots per day (highest of all Gap Inc. brands)
• Managed the consistency and integrity of product and on-figure marketing photography

Photo Art Director and Web Designer, San Francisco, CA and Minneapolis, MN
Freelance Photo Art Director and Web Designer, 2008-2011
• Provided photo and design direction to agencies both locally and nationwide to enhance marketing campaigns for Target and American Express
• Drove overall conception and development of Target Corporation's in-store signage for 2009
• Designed ad campaigns and boutique sites such as Target Beauty, Home redesign and More For Less
• Campaigns seen in all Target stores across nation, as well as in print ads and online boutique experiences

Target Corporation, Minneapolis, MN
Photo Studio Art Director, 2008
• Managed creative brand direction of products and clothing sold online for on-figure and lay-downs
• Sole creator and designer of Target's online photography style guide for all products
• Maintained brand consistency for styling and lighting between multiple photo studios
• Advised and partnered with buyers, producers and photographers to derive the best photographic solution for a better guest experience

Target Corporation, Minneapolis, MN
Web Designer, 2005-2006, Graphic Designer, 2007
• Designed and created Target.com Softlines specialty boutique pages such as Isaac Mizrahi, Liz Lange for Maternity, RafÈ Handbags, Target Tween Boutique, and Beauty Boutique
• Key point-of-contact and liaison for Target Photo Studio's clothing photography
• Created banner and email advertisements such as GO International, Hello Kitty, Beauty, Women's and Men's fashion within weekly deadlines
• Designed spring template for Target.com banners
• Designed Ready-to-Wear and Men's in-store clothing signs following Hello Goodbuy Spring 2008 campaign
• Photo art directed Women's and Men's lay-down clothing and accessories for Spring 2008 in-store signage

 

EDUCATION
The Art Institutes International Minnesota, Minneapolis, MN
Bachelor of Science Degree in Graphic Design

University of Minnesota, Minneapolis, MN
General Studies