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Amy Schweitzer
schweitzer.amy@gmail.com    1.612.360.0077    San Francisco, CA

PROFESSIONAL PROFILE

Strategic and collaborative Senior Art Director with extensive experience optimizing creative pipelines for Fortune 100 brands, including Walmart, Amazon, Airbnb, and Gap Inc. Expert in leading digital transformation by bridging the gap between traditional photography, AI and 3D workflows. Proven track record of driving documented growth and scalability through strategic creative direction, including a 40% increase in nights stayed for Airbnb. Instrumental in Walmart's AI and 3D CGI processes, accelerating content production and operational efficiency while maintaining high aesthetic standards. Serve as a key contributor to long-lasting business success.  

AI art direction • photo concept development • campaign development • 3D CGI art direction • editorial storytelling • brand strategy • visual communication • generative AI for content creation • Claude • Google Gemini • ChatGPT • Figma • Adobe Firefly • creative strategy • cost reduction • cross functional collaboration • project budget management • vendor management

PROFESSIONAL EXPERIENCE

Walmart | Senior Manager 3D Aesthetic & Technical Art Director | 2025 - Present

  • Led digital transformation from traditional photography into AI and 3D workflow, driving faster production cycles, enabling scalable output of over 50 images per month with 70% production savings. 

  • Functioned as digital set designer, lighting designer, and interior designer, maintaining responsibility for every detail of the digital storytelling process for indoor and outdoor residential spaces.

  • Concepted visions with AI, create detailed shot list and 3D model request list to ensure precision and technical accuracy in virtual production.

  • Led migration and workflow integration of Figma, upgrading infrastructure and increasing production speed by 30%.

Senior Photo and Video Art Director, Freelance | 2019 - 2025

  • Led lifestyle concept development and creative execution for human obsessed companies including Fitbit, Simmons Mattress, Old Navy, Levi's, Banana Republic, Gap, and Amour Vert.

  • Reduced photo production costs by 20% through strategic process improvements and streamlined operational workflows.

  • Directed the Fitbit campaign that won best in Print Advertising at Le Book Connections 2023.

  • Quantified high volume production by directing over 15 marketing photo shoots annually and overseeing 90 on-figure product shots per day.

  • Managed location and studio shoots, inclusive casting, and sourcing of professional photo crews.

Airbnb | Creative Lead, Photography Team, Contract | 2022 - 2024

  • Achieved a 40% increase in nights stayed in the Airbnb Private Rooms category by implementing strategic storytelling that successfully shifted user perception.

  • Contributed to a record 115 million nights and experiences booked in Q2 2023, representing 11% year-over-year growth.

  • Launched over 50 new features and upgrades through targeted photography art direction and growth marketing initiatives within the cross-functional Marcom organization.

  • Led the creative direction for product release campaigns, aligning high-level brand campaigns with high-level business strategy.

Athleta | Senior Photo Art Director | 2018 - 2019

  • Led creative direction for studio and location photography across print, web, and social media channels, establishing the visual look and feel for the brand.

  • Conceptualized seasonal direction and oversaw the production of assets from initial layout development to final release, managing a team of freelancers and creative contributors.

Amazon | Senior Photo Art Director, Alexa Enabled Devices | 2016 - 2018

  • Directed lifestyle photography campaigns for Echo Spot, Fire HD 8 Tablet and Kids Edition, Fire TV Streaming Media Player, Amazon Cloud Cam, and Amazon Key, receiving over 10.4 million impressions.

  • Strategized creative concepts with Marketing and Merchandising teams to meet international business needs and high-stakes product launches.

  • Managed project budgets and led concept development for one of the most innovative and human-obsessed companies in the world.

Nordstrom | Senior Photo Art Director | 2015 - 2016

  • Owned all elements of on-figure marketing shoots, including concepting, lighting, model selection, styling, and retouching markups for high-profile brands including Rag & Bone, Vince, Madewell, and Nike.

  • Directed up to 20 editorial marketing images per day and developed comprehensive photo guides covering set design, lighting, casting, and mood to ensure brand consistency across large-scale campaigns.

EDUCATION & CERTIFICATIONS

Google AI Professional Certificate | Issued May 2026

• Fluent in AI application across brainstorming, research, communication, content creation, and data analysis.

• Completed 7 specialized courses: AI Fundamentals, AI for Brainstorming and Planning, AI for Research and Insights, AI for Writing and Communicating, AI for Content Creation, AI for Data Analysis, and AI for App Building.

• Demonstrated proficiency in prompt engineering and leveraging AI tools (Google Gemini) to solve workplace challenges and optimize creative workflows.

OpenAI Certified Course | Issued June 2026

• Certified in prompt engineering, AI workflows, responsible AI, and business applications for ChatGPT

The Art Institutes International Minnesota

• Bachelor of Science Degree in Graphic Design.

• Academic Achievement: 4.0 GPA.