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Amy Schweitzer
schweitzer.amy@gmail.com    1.612.360.0077    San Francisco, CA

 

Summary of Qualifications
• Accomplished Photo Art Director across tech and fashion brands
• Proven ability to produce beautiful imagery on a low budget
• Create engaging content across several media platforms leading to increased sales
• Extensive marketing and product photography experience; successful in leading the conceptualization, direction and execution of photo shoots

Overview of Key Contributions
• Help small to Fortune 100 companies evolve their marketing and product photography
• Developed Target.com’s online photography style guide from the ground up
• Realized 2.2x increase in web conversions, capitalizing on social media using Instagram to drive brand engagement without additional budget
• Own all elements of on-figure and laydown marketing shoots including lighting, model selection, styling, sets, image selection, presentation and retouching markups

Key Strengths
• Photo Art Direction • Concept Development • Social Media Presence  • Workflow Improvement • Fashion Marketing/Product Photo Shoots • Training, Mentoring & Leadership • Style Guides • Campaign Design & Development • Creative Brand Direction • Project Management • Adobe Creative Suite • Capture One • Photo Retouching

 

WORK EXPERIENCE

Athleta, San Francisco, CA
Senior Photo Art Director, July 2018-Current
• Lead the creative efforts for studio photography and some location photography for print, web and social media
• Concept seasonal direction and execute the overall look and feel of the Athleta brand photography
• Direct and oversee deliverables and freelancers in producing all stages of layout development to final release of assets for all channels
• Collaborate with leadership to develop creative materials for all outbound correspondence in a manner consistent with Athleta brand and design standards

Amazon Corporation, Seattle, WA
Photo Art Director, 2016-2018  
• Led photo concept development, production and execution for one of the most innovative, human-obsessed companies in the world
• Explored storytelling for Echo, Amazon Alexa, Kindle and the future generation of Amazon devices through photography
• Partnered with Marketing and Merchandising to strategize creative concepts for business needs while managing the project budget
• Art directed lifestyle photography for Echo Spot, Fire HD 8 Tablet and Kids Edition, Fire TV Streaming Media Player, Amazon Cloud Cam and Amazon Key, which received over 10.4 million
• Oversaw photoshoots for international campaigns

Nordstrom Corporation, Seattle, WA
Senior Photo Art Director, 2015-2016
• Owned all elements of on-figure marketing shoots including lighting, model selection, sets, image selection, presentation and retouching markups
• Art Directed up to 20 editorial marketing images in a day which have included large campaigns for Rag & Bone, Vince, Madewell and Nike
• Built extensive photo guides before shooting that include set and lighting direction, casting, mood and hair and makeup examples for the crew
• Partnered with Marketing and Merchandising to strategize how we can turn business needs into creative concepts within budget   

Piperlime, Gap Inc., San Francisco, CA
Associate Photo Art Director, 2011-2015 
• Grew the brand's social media presence and increased sale conversions by 2.2x for every item featured
• Directed crew on streets for daily social imagery with no additional budget
• Managed a 2-person styling team and multiple freelancers
• Concepted themes, props and locations, and made model selections for marketing shoots along with Creative Director
• Maintained on-figure product photography shot count of 72 shots per day (highest of all Gap Inc. brands)
• Managed the consistency and integrity of product and on-figure marketing photography

Photo Art Director and Web Designer, San Francisco, CA and Minneapolis, MN
Freelance Photo Art Director and Web Designer, 2008-2011
• Provided photo and design direction to agencies both locally and nationwide to enhance marketing campaigns for Target and American Express
• Drove overall conception and development of Target Corporation's in-store signage for 2009
• Designed ad campaigns and boutique sites such as Target Beauty, Home redesign and More For Less
• Campaigns seen in all Target stores across nation, as well as in print ads and online boutique experiences


EDUCATION

The Art Institutes International Minnesota, Minneapolis, MN
Bachelor of Science Degree in Graphic Design

University of Minnesota, Minneapolis, MN
General Studies